![]() The agents do not buy the merchandise – they direct retailers to buy and sell ultimately to the consumers. Large business organizations might hire agents to find retailers in various South Indian cities and pay commission to these agents based on their success. Intermediaries: Intermediaries are firms that aid the retail shop in promoting selling and distributing its goods to final buyers.In times of shortage, these agents find that they have to ‘market’ their shop to suppliers in order to get preferential supplies. ![]() Retail purchasing agents try to build long-term trusting relationships with key suppliers. Many shops prefer to buy from multiple sources to avoid depending on any one supplier who might raise prices arbitrarily or limit supply. Supply shortages and other events can prevent fulfilling delivery promises and lose sales in the short run and damage customer goodwill in the long run. They are equally concerned with supply availability. Retail managers need to watch price trends of their key inputs. Developments in the ‘suppliers’ environment can have a substantial impact on the retailer’s marketing operations. For example a retail store must obtain various products from different suppliers so that as and when customers come and ask the products, he will be in a position to sell them on time. Suppliers: Suppliers are business firms and individuals who provide resources needed by the retailer.We will now look at the forces which after the retailers micro environment. The suppliers / intermediaries / customers chain comprise the core marketing system of the retailer. To carry out this task, the retailer links himself with a set of suppliers and a set of intermediaries to reach its target customers. 48 – 225.Every retailers’ primary goal is to profitably serve and satisfy specific needs of chosen target markets. Internet Marketing: Strategy, implementation, and practice (4th Edition). With the world becoming technologically oriented, separation of the internet from the rest of IT would result in a high degree of incoherence and inconsistency along with global trends. ![]() Certainly, internet contribution has played a very significant role in the IT strategy among businesses. Particularly, the internet has largely been significant in both world and local trade, since marketers are easily finding larger market bases over the internet. As globalization advances across the world, the use of ICT has largely promoted global economic growth. As reported by Chaffey et al (2009, p 215), there has been a direct relationship between productivity and internet-related opportunities. Through the internet, e-marketing has largely evolved where marketers are finding it easier to reach their target customers. Notably, internet contribution is measured in terms of the volumes in the productivity of websites through the internet. Web marketingĪccording to Chaffey et al (2009, p 201), ‘internet contribution’ is the ultimate role played by the internet in production within an economy. Generally, these are the main micro-environmental factors affecting web-site marketing. More so, the intermediaries used to bridge the customers and the suppliers through advertising should also be analyzed based on their popularity and reliability. Further, it is important to analyze the potential competitors for the products being offered in terms of their strengths, weaknesses, opportunities, and weaknesses.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |